Appointed as Chief Executive Officer of the Financial Services Division on 3 July 2023, she has strengthened Citaglobal Capital’s position by expanding beyond traditional lending into advisory and consultancy services, driving growth through innovative financial solutions.
With over 20 years of experience across digital technology, fintech, and business strategy, she played a pivotal role in shaping the company’s direction. Prior to joining CITAGLOBAL, she led the establishment of its digital lending division in 2022.
A recognized leader in business strategy and digital transformation, she pioneered Malaysia’s first online microlending platform in 2019 and has contributed to financial policy development with regulatory bodies.
Beyond her corporate role, she is a strong advocate for innovation, sustainable finance, and economic empowerment. Today, she serves as Secretary General of the Asian Women Business Alliance, driving initiatives that support women’s leadership and economic participation.
Her vision for Citaglobal Capital is to bridge financial gaps for individuals, businesses, and industries, fostering growth, resilience, and financial sustainability.
Appointed as Chief Executive Officer of the Financial Services Division on 3 July 2023, she has strengthened Citaglobal Capital’s position by expanding beyond traditional lending into advisory and consultancy services, driving growth through innovative financial solutions.
With over 20 years of experience across digital technology, fintech, and business strategy, she played a pivotal role in shaping the company’s direction. Prior to joining CITAGLOBAL, she led the establishment of its digital lending division in 2022.
A recognized leader in business strategy and digital transformation, she pioneered Malaysia’s first online microlending platform in 2019 and has contributed to financial policy development with regulatory bodies.
Beyond her corporate role, she is a strong advocate for innovation, sustainable finance, and economic empowerment. Today, she serves as Secretary General of the Asian Women Business Alliance, driving initiatives that support women’s leadership and economic participation.
Her vision for Citaglobal Capital is to bridge financial gaps for individuals, businesses, and industries, fostering growth, resilience, and financial sustainability.
Appointed as Chief Executive Officer of the Financial Services Division on 3 July 2023, she has strengthened Citaglobal Capital’s position by expanding beyond traditional lending into advisory and consultancy services, driving growth through innovative financial solutions.
With over 20 years of experience across digital technology, fintech, and business strategy, she played a pivotal role in shaping the company’s direction. Prior to joining CITAGLOBAL, she led the establishment of its digital lending division in 2022.
A recognized leader in business strategy and digital transformation, she pioneered Malaysia’s first online microlending platform in 2019 and has contributed to financial policy development with regulatory bodies.
Beyond her corporate role, she is a strong advocate for innovation, sustainable finance, and economic empowerment. Today, she serves as Secretary General of the Asian Women Business Alliance, driving initiatives that support women’s leadership and economic participation.
Her vision for Citaglobal Capital is to bridge financial gaps for individuals, businesses, and industries, fostering growth, resilience, and financial sustainability.
CITAGLOBAL BERHAD
Level 9, Block 4, Menara TH Plaza Sentral, Jalan Stesen Sentral 5, 50470 Kuala Lumpur, Wilayah Persekutuan.
T: +(6)03 – 2773 8800
F: +(6)03 – 2773 8878
E: info@citaglobal.my
CITAGLOBAL BERHAD 2025. All Rights Reserved. Company Reg No: (200401027590) (666098-X).